A Good Web Strategy?
What is the Meaning of SEO ?
The more visible your website is, the more traffic and hence sales you will get.
Check out this excellent video below, which explains the benefits of using SEO in your business!!
When you enter a term into a search engine, you get back results which are most relevant to the phrase you are looking for. For example if you are searching for the phrase ‘compare breakdown cover’, Google will direct you to the most ‘popular’ website that contains a relevant ‘breakdown cover comparison’.
How does Google know what websites are popular?
Easy, through backlinks! A backlink can be seen as a ‘vote’ and the more relevant votes ( your search phrase) the website has, the more popular it is.
The problem is, spammers have taken advantage of this fact and in the past blasted websites with thousands of backlinks . So the websites on the front page were not necessarily the most relevant but those that had been blasted with the most backlinks.
Google were not happy with this ;-( and last year brought in changes (The Panda and Penguin Update) that punished these spammy links and poor quality websites.
Organic SEO is the future
This has meant that websites that rank very well are those that have become popular in a ‘natural’ way. For example, search engines absolutely love a website that gets links slowly from high authority sites.
If you can get backlinks in this organic way – your website can be on the first page on Google for hundreds of search phrases. Can you imagine what it will do for your business if 1000’s of visitors land on your page for key words (ie accountant in london) ?
Here are a few more friends of ours:
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